It’s Learning At Work Week, so we thought we’d shine a spotlight on W.Howard Group Apprentice Matthew Potts, who is working with us while gaining his Level 3 Digital Marketer Qualification with North Lancs Training Group.

Matthew joined us in August 2021 and is due to complete his apprenticeship at the end of this year. Even in less than 12 months he has already proven himself to be a fantastic asset to the company, having completed 15 of his 25 apprenticeship modules.

During his apprenticeship Matthew has learned about digital marketing, coding, social media strategies and Google Analytics, as well gaining a wealth of experience from working alongside our own Marketing Team and seeing how marketing helps businesses to grow day to day.

Matthew said: “I am really enjoying my apprenticeship and am developing the well-rounded skillset that is required for digital marketing. I’m particularly enjoying learning about how digital platforms integrate with and enhance a company’s growth strategy, and how different teams can work together effectively to deliver valuable digital marketing campaigns.

“With 10 modules to complete I know there is still a lot to learn, and I’m providing regular reports to the North Lancashire Training Group, as well as sitting regular exams and assessments to show what I have learned while working at W.Howard.”

At the end of his apprenticeship, Matthew will give a presentation in front of an examination panel where he will be quizzed on everything he has learned during the course.

At W.Howard 'The MDF Specialists' we’re delighted to have been able to play a part in helping Matthew develop his skills and understanding of the world of work, and we know he will continue to be a real asset to our team for the rest of his apprenticeship.