Pete Frend

Regional Account Manager South East


What do you do at W.Howard? My role is all about connecting with customers, handling enquiries and sales, and promoting our range of products to Timber/Builders merchants and other industrial users. I also target new markets and customers with the aim of increasing our customer base.


When did you join W.Howard? July 2023.


What do you most enjoy about working at W.Howard? I really like the open, honest ethic of the company. I feel like a part of a family and everyone is treated as such.


What is your Favourite Product and why?  Our Veneered profiles make any room look special.


What’s the best advice you’ve ever received? Measure twice, cut once!


What most recently made you smile? My daughters Masters Graduation.


Favourite Quote?  “A problem is a chance for you to do your best” Duke Ellington.


Interesting fact about me? I've played golf with Ron "Chopper" Harris (former Chelsea footballer) and "Deadly" Derek Underwood(England and Kent spin bowler).


Favourite Place? Greek Islands.


Favourite Book? Fever Pitch by Nick Hornby – a novel about the trials and tribulations of being an Arsenal fan!


What was your first job? Warehouseman at M & S Canterbury.