At the heart of W.Howard’s product range are our white primed profiles, which are supplied twice primed and ready for immediate installation on site.

Our white-primed range is available in more than 200 profiles and sizes covering skirting, window boards, wall panels, door casings, linings and joinery – we have one of the largest ranges on the market. But, if you need something more bespoke, we can also provide unique profiles based on your exact specification (minimum order quantity applies).

Our white-primed profiles are so popular because, whether you want contemporary, period or classic profiles, or something completely unique, we can provide you with exactly what you need, whenever you need it.

Thanks to our advanced production processes and the reliability of MDF, all our primed products are FSC-certified and manufactured defect free with no knots, warps or defects. To ensure a smooth surface that’s ready for your chosen undercoat and gloss, we partner with one of the finest UK suppliers of water-based primer – Industrial Coating Solutions.

Based in Nottingham, all Industrial Coating Solutions’ primers are manufactured in the UK just 50 miles from W.Howard’s own head office, helping to reduce the final product’s carbon footprint and offering strong environmental credentials.

Industrial Coating Solutions’ Managing Director Brian Priestley explains: “We have been supplying primer to W.Howard since 2011, when my business first began. I’ve known many of the team at W.Howard for 20+ years – they’re more like friends to me.

“Our water-based primer is highly pigmented and contains very high concentrations of solids, which gives it a very strong opacity. We offer both one and two-coat process options, and W.Howard opts for the two-coat, so that once it is applied it dries nice and flat and has a great finish. We also make sure that the primer has good block resistance, so that even after a very short drying time, the profiles can be removed from the oven and immediately stacked on top of each other without sticking together or damaging the primer’s surface.

“That’s one of the ways in which we are able to go above and beyond in supporting W.Howard and all our customers – each business has different manufacturing processes and drying times, for example, so we work closely with them all to make sure that the primers we supply perfectly match the needs of each customer’s individual production line.”